Writing optimized blog posts for both the users and search engines are a skill. It is both demanding and time-consuming. You must be extremely careful in deciding on the topics you write about, to keep your readers interested. It’s not similar to writing an article, and as therefore, you must pay attention to the tiny specifics and apply an SEO set of rules.
A blog post that is optimized and has excellent quality content will have a higher chance to rank higher in searches however an unoptimized and optimized blog article with less good content is less likely of getting high ranking.
What we’re trying say is, if are looking to increase your ranking it is important to enhance your writing abilities.
Get started with these guidelines for writing an SEO-friendly blog article.
Be aware of your thoughts before writing
Before you set pen to paper or your fingers on the keyboard, allow yourself some time to consider what you’ll write about on your blog and write down your ideas. This will make it easier later on.
We suggest you read a range of related articles to SEO and Digital Marketing daily basis. When you discover an article or subject that interests you, copy the URL and the title and keep it in your notes.
Each month, go through your notes and determine what topics you want to discuss. Make a publication date for each topic on your calendar of content.
When it’s time to write your blog post, you must conduct an in-depth analysis for the questions below:
- What topics should we cover in the blog article?
- What is the purpose of this blog post? (to improve the rankings of the keyword, to attract more subscribers, to advertise my SEO courses, etc.)
- What can the blog’s new post will benefit your readers?
When you’ve answered these questions, you will find it much easier to move onto the next stage.
Design the structure of your blog post
Begin your blog post by formulating an simple outline. Dividing your blog article into several sections makes writing more straightforward.
Every post should contain:
- Introduction (to the subject at hand)
- The body (with the primary message)
- A conclusion (a outline of the most significant ideas)
Note down what you would like to write about in the three parts. Then you’ll be able to summarize the contents of your blog article. This makes the process quicker as well as more effective. Instead of writing longer sections it is possible to create about 200-300 words to describe a particular section of the blog article.
Select the title of your blog article
Making an appealing and engaging name is an important step to take for SEO and user-friendliness. Some bloggers opt to complete this first and then design the blog’s structure. Others prefer to think of the title after having an idea of what your blog post is going to cover. Do what works best for you.
No matter what you want the best title must include the following elements:
- It must have a character limit between 55-60, so that it’s displayed with no breaks on the page.
- It should include your targeted keyword (but without keyword stuffing).
- It must include a complete description of the content to appear in this blog entry.
- It should be compelling enough to draw users’ attention when it appears on the search results pages.
To ensure both users and search engines of what they can expect from the content, you could include additional details. For instance, instead simply creating a title using the keyword you want to use, you can include the words‘How to’ or “A step-by-step procedure’to make the title more engaging and easy to click.
Use headings and correctly
Your headings in your blog article will create the structure of the entire page, so be sure to use themin a way that is appropriate. They are essential not only to make your blog more readable, as well, but for SEO reasons. They aid Google understand the primary topics of the blog and may help your rankings.
Subheadings help readers find the way to your blog post by making clear what your article is about. Be sure to use your keywords in one or two subheadings but not in all of them, because it makes the text seem unnatural.
Make your paragraphs as short as possible
Everyone uses paragraphs however not everyone uses them properly. Do not begin each sentence on a different line or do not utilize large paragraphs on the page before hitting”publish. There’s a good chance you’ll find that most of your visitors are using an phone which allows users to access your content.
We suggest using short paragraphs (2-3 sentences) and taking advantage of the many options for formatting i.e. Boldand bold, italic and italic to make your texts less dull.
Link to other sites However, only in situations where it makes sense.
Incorporate internal hyperlinks when you publish a blog article, but only when it is logical. If you have an existing published blog post you could link with your blog post, it’s suitable to use it.
Internal linking is highly effective and an SEO method that is simple to follow and provides numerous advantages:
- It will assist search engines in finding new pages on your site.
- It provides search engines with a huge hint of what a webpage is about.
- It’s a great method to allow users to click on a link and discover more information about a particular topic.
- It’s one of the methods you can employ to lower bounce rates and keep visitors engaged on your site for a long time.
- We’ve added links to additional blog posts in the blog article. Check them out! take a look!
Do not Be afraid to include keywords in anchor text. There is no punishment for using keywords in anchor text.
Use keywords without keyword stuffing
There is no difficulties if you include your desired keywords (and variations of them) within your posts. We actually recommend this. But, we do not suggest keyword stuffing. That is, do not add keywords into the text just for the sake of it. Make sure to do this only when it’s normal to understand.
If you’re not sure about where to put keywords, this will aid:
- Include the title of the post.
- Incorporate the main headings of your blog post.
- Include in the text of the article.
- Incorporate the following information at the end of the post.
If you’re having difficulty staying clear of keyword stuffing, or you just need a little direction, visit Google’s Google Keyword Tool as well as SEMRUSH and look up your primary keyword. These tools will provide you the list of keywords that are close to your primary keyword. Make sure to include those words in the blog article.
Maximize the duration of your blog article
Check that your blog post contains a at least 300 words. Research has proven the fact that more lengthy blog entries do better when it comes to search engine optimization, but that doesn’t mean that blog posts with shorter content aren’t ranked very well. Be aware that in the event that your blog post is long and hard to comprehend, you could make users nervous.
What’s more important most important is the the quality of the content , not the amount. Make sure to write an extended blog post when you’re confident that you’re an experienced writer. A blog post that is in-depth that covers all sides of the story with attractive images, research references and important information is more likely to generate links as opposed to a blog post that is a bit short and uninteresting.
The most effective way to figure out the time required to write an article for your website is go to Google to search for the keywords you want to target and look at the results. Make sure to write a blog post which is more appealing than the previously published blog articles. Do not expect to get results immediately, as it takes time to rank within Google.
Optimize your meta description
Description tags are the most important part of your blog post. descriptive tag is the brief summary of the post that is not more than 200 characters. It is essential to make sure you optimize the meta description length since Google might decide to display your description on the search results. The description must be interesting and engaging so that users are enticed to click the hyperlink and then visit your website.
Make sure that other people are able to go through your blog post before it goes live.
When you are ready to publish the blog entry, it’s crucial to allow someone else to go through the post before you publish it. Check with them to determine if they are aware of the fundamental idea of your blog post, and then invite them to fix any mistakes or grammatical mistakes.