Brick-and-mortar Retail Sales are adopting digital signage at record rates thanks to its ability to drastically boost sales. Here’s everything you need to know about using digital signage for retail.
switching your static and outdated store signage with its digital counterparts can already make a big difference. Naturally, some may feel hesitant to make such changes as sales may be negatively affected or may not change. However, the effect of digital signage on sales is quite the opposite. But why is that the case?
Increase the Number of Customers in Your Store
If you want to increase the amount of revenue coming into your store, it helps to have more people in your store.
With digital signage, you can attract more people into your store by placing captivating digital signage on the exterior side of your entrance.
Displays that show off your products, services, and brand messages are an excellent way to catch the attention of people walking by your store. If your location is in an area with heavy foot traffic such as on a busy street or in a mall, displays will capture attention and pull new customers into your store.
Customers Prefer to Interact With Digital Signage
Compared to traditional signs, you can display more to communicate a clearer and more comprehensive message with digital signage. For many customers, having sufficient access to important product information can make or break their purchasing decisions. This is why many customers tend to gravitate to stores that have digital signage. The increased foot traffic to your store and the abundance of important product information has the same effect on your sales figures, they grow too.
Improve product visualisation
In-store tablets can be used to showcase product demonstrations and improve product visualization. This allows stores to maximise space and increase customers’ dwell time by providing valuable product information. Besides showing how a product functions, tablets help consumers view all available options. For example, a furniture store might use a tablet to show a customer the different upholstery options available to them.
Digital Signage Improves Overall In-Store Shopping Experience
In modern times, a store that looks futuristic and sleek can be extremely attractive to customers. Many consumers like being inside a store that looks good because it enhances their shopping experience. Digital signage is interactive and informative, providing shoppers with crucial data at the shelf’s edge.
Moreover, staff workload is significantly lower with digital signage so employees can focus on customer service instead. A store with boring signage and unattentive staff is a turn-off to customers as the assumption is that shopping there will be dull and difficult. However, digitizing your signage can turn all that around.
Elevate Your Signage With SOLUM ESLs
Replace your paper and plastic labels with our innovative products from SOLUM, including Newton TOUCH. We have a wide range of digital solutions for retail establishments of any size. Contact our sales team to learn more about your options today.